Launched in 2010, Instagram now stands as one of the most influential and well-known social media platforms on the social media horizon.
It won’t be wrong to say that it holds the position in the most popular visual-based social media platforms category.
The platform is known for providing great benefits to individuals as well as to brands.
For individuals, Instagram provides a great platform to express themselves,
connect with people worldwide, and showcase their talent, whereas, for brands,
Instagram provides a great medium to market their brand and reaches the audience beyond their local boundaries.
So, if you are using Instagram for marketing purposes,
then pat your back because you are going in the right direction.
And here are some of the smart ways to use the platform to its fullest and extract maximum benefits from it.
Instagram Marketing Techniques That Can Help In Long-Run
Instagram is an incredible social media platform, and if used correctly,
it has the potential to take your brand to new heights.
These tricks are manageable and provide some great results.
#1 Optimize your profile
Merely creating an Instagram account is not enough for your brand.
Keep in mind that the platform has ample other brands and individual accounts that are looking to get more people on their profiles.
So it is crucial that your profile stands out and justifies its presence.
So, start with the basics and optimize your profile, use your brand logo as a display picture, provide an exciting and engaging bio,
write about your brand and how your products can change consumers’ lives,
and provide your website URL.
By providing the website URL, you can bring Instagram traffic to your website and establish your online presence.
#2 Embed Instagram feed on website
It is equally important that your website visitors know about your Instagram presence and become your followers.
By opting to embed Instagram feed on HTML website or any website,
you provide a sneak into your Instagram presence to your visitors,
and as they have the option to follow you there,
they can simply follow you and strengthen your Instagram presence.
Moreover, the amazing and engaging Instagram content also makes your website more attractive and pleasing to the eye.
#3 Stay active on the platform
Instagram algorithm boosts the reach of the accounts that remain active on the platform.
In addition, there are various ways to stay active on the platform.
For example, you can post images related to your brand and product or even upload videos.
Not only that, Instagram provides various other features that help you to stay active; you can organize Instagram live, conduct polls, and more.
You need to post frequently and keep your followers engaged.
Keep in mind that the Instagram algorithm boosts the reach of the content that has good engagement on it.
So wear your creative hat and prepare engaging content.
But stay cautious that you don’t overdo it; that means don’t overwhelm your audiences.
It might irritate them. The best measure is to create a schedule and stick to it.
Don’t forget to post during public holidays, festivals, and occasions.
Over to you…
There you have it; these are 3 smart and creative Instagram marketing techniques that you cannot afford to miss.
You can add these tricks to your Instagram marketing plans right now, as these are some easy-to-follow and manageable tricks.
So what are you waiting for?
Try these measures now and enjoy the benefits it provides.
There are many specific CMS platform-based widgets,
such as Instagram Widget for HTML, WordPress, and more.