Popcorn is a delicious snack consumed by people across the globe. It is eaten when watching a movie, at a birthday party, carnival, etc.
There are many different flavors available catering to the taste buds of many consumers. The demand for it has led to many brands trying their luck in this industry.
If they want to get customers it is important to create a product that is of good quality. To get it noticed focus on creating the best popcorn box.
Interesting facts about a popcorn box
Any product which has to be consumed must be put in a box or container that will not harm it in any way by making it come into contact with germs. The box should be strong.
Packaging has to be alluring so that it draws the eyes of people towards it. You need to choose the best images, colors, designs, which will attract the customer base.
The following are some tips when it comes to custom popcorn boxes for this market:
Know what customers want from packaging
You need to make people want to buy what you are selling. It is important to know what they want from the packaging so that you can create this.
To find this out you will have to find out the age range, gender, location, etc. of the consumers.
You will get ideas on what they want out of the packaging. The business can even carry out a survey online to ask people this.
Popcorn is eaten by people of all ages and both genders. A company may be making a special version for kids. For this, the packaging will be bright and colorful with cartoon images so that it attracts children towards it.
Boxes must be sturdy
You do not want the box to break whilst customers are consuming the popcorn. They will get annoyed and it will give a bad impression of your business.
For this, you need to make strong boxes. It is vital to invest in good-quality material that will best protect the product.
You need to show buyers that you care about providing them with quality stuff. For this select material which is sturdy. The popular options here are cardboard, corrugated cardboard, Kraft.
These are able to make strong boxes. The materials are also popular ones chosen by many businesses.
They do not have harmful chemicals that can negatively affect the health of your customer base. Many consumers are conscious of getting products that will not be harmful to their health.
They will not buy from a business that does not keep their health in mind.
Choose sustainable packaging options
A popcorn box made from environmentally friendly material will be more popular amongst those customers who are conscious about the environment.
It will make them want to buy from the business which is responsible and wants to limit its carbon footprint.
Nowadays it is a necessity for businesses to choose these types of materials.
This is due to the negative impacts that careless human activities are having on the Earth.
These are leading to harmful results and making Earth not safe for future generations. Packaging is able to create much waste and pollution when done carelessly. Your brand should not add to this.
Select material that can be recycled easily. It should be able to be reused and be biodegradable so that it does not lie around in landfills.
Design to allure
Popcorn packaging should be designed to look amazing. People like beautiful things. Some may invest more in buying these. Look at what is trending in the popcorn packaging industry to get some ideas.
You can create something different yet follow trends.
The colors red and white are popular here, but others also get used. If the boxes are being designed for a movie theatre you can create special designs according to which movie is being featured.
These boxes may even be kept by customers due to their exciting look.
Size is important
When getting the boxes make sure to get them in the right sizes. You can get a variety of sizes that will cater to different buyers. For instance, some people may only want to buy a small quantity of popcorn whilst others may wish to get much of it.
By getting the right size you will be saving money. You will not have to waste cash on the extra material which is not required.
Easy to use packaging
Packaging must be easy to use by customers. They should not face any complications with it. If they do, they will avoid buying from your brand again.
If the boxes are being made to store popcorn which is consumed immediately make them simple for people to eat. Seal on top it should be easy to open it.
The one that has to be placed in the microwave to get cooked can have instructions upon packaging on how to do this.
It must be simple to open and close the packaging if it is one that is reusable.
The boxes should be able to be stored properly in a store if they are made for this purpose. Tell customers the flavor, ingredients, nutritional information, warnings, expiry date, etc., of the popcorn when required.
A popcorn box has to be designed carefully if it is to attract the right customer base. For this, you have to focus on getting strong boxes that will not break.
They should give a good impression of your brand showing that you care about quality. The packaging must be attractive using the best colors, patterns, images.
Make your boxes stand out and increase brand awareness by including a logo on the packaging. It can be printed on your other products helping shoppers recognize them.
If you concentrate on packaging sales can increase as this can give the first impression of the brand and product.